It’s not enough to set up a business website and expect traffic and sales automatically. What you need to do is to optimize your site so that your site gets immediately crawled and clicked each time someone is looking for the products you make or the services you offer. When this happens, your site ranks high on major search engines like Google, Yahoo and Bing. You can imagine how important SEO is to your business if you realize that about 50% of online shoppers use search engines to source products.
There are obvious benefits from optimizing your site, such as:
• It gives you long-term results and good ROI.
• You get higher rankings on Google and other search engines. This will automatically bring in huge droves of traffic to your site.
• You also get traffic that converts into confirmed sales.
• The biggest advantage SEO gives you is that all aspects of the SEO process is measurable. So, you can analyze your reasons for success and make any necessary adjustments to improve your online performance so that you get a higher ROI and more product or service sales.