Instagram is the “Facebook” of photo sharing. It has exponentially risen in popularity since 2010 when it was launched.
The application lets its users create online photo sharing profiles, which can easily link to social media websites. The most distinguishing feature of Instagram images is their digital filters; these filters allow you to edit images to a professional grade.
Besides personal uses for amusement and staying in touch with a community of fellow photo-enthusiasts, Instagram is a viral tool for businesses. Both small and large businesses benefit from actively being on the photo sharing social platform.
Here are some benefits that your business will get if you use Instagram efficiently:
1) Immense Publicity
With more than a 100 million users’ accounts, Instagram is a large yet close-knit community that will make your business conspicuous to a vast array of audience. – The benefit of this visibility will be massive if you showcase the right pictures.
You can put up pictures of ready products or work-in-progress, and get people interested in them. In addition, people can also freely express their opinions on your products or services thereby providing valuable insights for further improvement.
2) Ease of Sharing On Social Media Sites
Instagram links very smoothly to Twitter, Facebook, Flickr, and Tumble. Therefore, after editing and posting pictures on Instagram, you can instantly make them visible on a variety of other media to gain access to as big a viewer base as possible online.
3) Traffic To The Websites
High traffic on website is always sought after by businesses as part of marketing strategies. You can post your official website’s address on Instagram alongside images.
So, if you post images that generate interest, Instagram will quickly throw open the doors to your website for a really good number of prospective customers.
4) Powerful Editing Options
Digital filters on Instagram, as stated above, are fun editing tools. You can adjust lighting, aspect ratio, contrast, and many other things using Instagram filters.
With a bit of exploring, you will be able to create professional looking pictures that visually attract loads of people browsing for similar stuff.
5) Modern Marketing
Look like a chic business marketing its products or services using the big, cool thing on the online block.
It will work excellently as a means to market, especially to the younger crowds. You can use beautiful pictures of toil and dedication that go into making a product, and just hit the right chords with your potential clients/customers.
Instagram offers big benefits to businesses, and it is also a fun app to use; working on marketing through Instagram should feel as good as the results it generates – so log on to it now and give yourself the chance to explore the tool that 100 million others have already plunged in to.