Twitter allows you to write just 140 characters and many businesses, both big and small, neglect it because they feel it is just not worth it.
On the contrary, using Twitter can be blessing for your business. If used correctly, you can spread the word about your business to more number of people.
If you are wondering why use Twitter for business, here are some compelling reasons.
Reasons To Use Twitter for Business
When running a business, you need to advertise and promote it extremely well. It is only then potential customers and partners will notice your business.
It also is important you form a huge network, who can also advertise your business by word of mouth. This is possible with Twitter and considering it is free, you will not be spending a single cent to promote special offers, product launches, press releases, events and sales.
You can connect the short snippets to the post on your blog or website, so readers can access it and read the entire post. This also will help to increase traffic to your website and/or blog. So the key is making those 140 characters interesting.
Twitter is a wonderful platform to engage with potential as well as existing customers. With constant tweets, as Twitter posts are known, you can stay in touch with customers and when customers make a purchase, you can use Twitter to build customer relationship and get their feedback on your product or services.
Using Twitter helps you create a certain image about your business. It shows people that you are well-versed with technology and have embraced changing technology seamlessly. It is a way to show that your business is willing to change and adapt to changing times. This can create a favorable impression about your business.
It is one of the fastest ways to communicate with people, especially existing and potential customers. Imagine how much time it would take for you to call up leads and explain a promotion or sale? You can save time by using Twitter to spread the word about promotions, events or sales quickly and seamlessly.
Perhaps one of the most important uses of Twitter for business is being able to network with business partners and potential customers which otherwise would not have been possible under normal circumstances.
By spreading the word about your product or services with the help of Tweets, you will earn followers who will always know the current happenings in your business. This can prove to be very useful for new businesses, who are trying to attract new customers and make themselves known.
Your business is as good as your employees. If you have competent and talented employees, you will be able to meet your business goals. Twitter can work as a wonderful platform to acquire new talent.
So your doubts regarding why should you use Twitter for business, should have been cleared by now. Twitter is not microblogging and networking site that you should stay active on if you want to grow and expand your business.
By tweeting few times a day, you can keep the flow of information running and get others on Twitter to follow you and spread the word about your tweets to their friends and acquaintances. This will help your business grow and acquire new customers.