Category: Social Media

Forbes – 5 Social Media Trends That Will Change The Game In 2017

Social Media Explorer – 5 Trends That Will Transform Social Media in 2017

Infusionsoft – 10 Top Social Media Marketing Trends To Look Out For In 2017

Talkwalker – The Top Social Media Trends for 2017 – The Influencers’ View

Business 2 Community – 4 Trends to Watch on Social Media in 2017

Inc. – Top 5 Social Media Trends for Businesses in 2017

BrandWatch – Top Eight PredictionsFor Social Media To Watch in 2017

Buffer Social – Where Social Media Is Headed in 2017

Dreamgrow – The Most Significant Social Media Marketing Trends for 2017

TopRank Blog – 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

Jeff Bulls – Top 10 Social Media Marketing Trends

More Resources

Social media offers a virtually unlimited realm of innovation to developers, and an unrestrained possibility of finding new ways to share and express themselves to individuals.

We all have to agree that each social media platform has a shelf life after which it slowly begins to wane in the background while others come in the limelight.

A decade ago, Orkut took us by a sweep, only to be replaced a few years later by the ever so pervasive Facebook, and now it’s the turn of younger, more specialized and more sophisticated channels to wear the crown.

Adherents of social media are discovering new websites, each offering a service different from the other to quench their thirst for novel ways of staying connected to the world digitally. A thorough study of popular social media engines and people’s preferences guesstimates the following 5 to be the best faring social sites of 2020.

1. Instagram

Sharing photographs is a cakewalk on Instagram. As the interest of people in travel and photography rises, simultaneously goes up the popularity of picture sharing sites such as Instagarm. The website lets you artistically edit your pictures besides posting and sharing them.

2. Tumblr

Tumblr lets you share text and media in multiple forms. The USP of Tumblr is that it lets you go private.

You can speak your mind out or share things posted by others without the slightest apprehension of getting judged by friends and acquaintances.

Owing to the ability to hide ones identity, the platform also takes away the inherent pressure associated with social media activity – of getting ‘likes’ and ‘shares’. You follow and are followed solely based on interests.

3. Twitter

In spite of its already mammoth user base Twitter continues to rise further in popularity. The inherent feature of Twitter is the crispness of its messages; and worded right, Tweets can produce the most powerful of effects in social media circles.

4. SnapChat

SnapChat is a texting app that provides for a ‘history-free’ chat. You choose a time limit for your messages after which they evaporate into thin air.

So for those rather secret personal chats, SnapChat is the ideal medium.

5. SlideShare

As the name suggests, the primary purpose of SlideShare is to let individuals create slide based presentations and share them on the platform. The essence of it is highly professional, and it will find a good amount of syncing with LinkedIn accounts.

In addition, there are many more social media websites out there such as Shots, Ello, Hyper, This, Bebo and others waiting to be explored. Get adventurous with social media this year and you may find a gem of a socializing platform for you and your friends.

Here are top 10 most popular free blogging websites.

WordPress.com

WordPress.com

Blogger

blogger.com

Medium

medium.com

Ghost

ghost.org

Tumblr

tumblr.com

Weebly

weebly.com

Wix

wix.com

Squarespace

squarespace.com

Penzu

penzu.com

Webs

webs.com

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Here are some Best Tips on How to use Tumblr for Business.

If you love to express your opinions online and are seeking a way which is crisper than a blog, but more information-oriented than a regular social networking website, Tumblr is just the right tool for you.

Presently owned by Yahoo, Tumblr was launched by David Karp in 2007. The website gets more than 75 million posts every single day, and is therefore a great pedestal to make you heard and seen.
The popular blogging website offers many benefits to both individual and professional users.
Here is why you must take the plunge and start using Tumblr:

The New, Improved Tumblr

Tumblr, after having been acquired by Yahoo is now all set to become the next big thing in social networking, especially for teenagers and young adults under the age of 24 years.

It will be a colorful, artistically designed blogging platform for the young generation where they can meet people and share experiences and knowledge.

It Lets You Express Quickly and Conveniently

When on Tumblr, you need not speak your mind out through a full, strategically composed blog. You can say things in as crisp and as short a manner as you like without appearing out of place.

You Can Make Your Tumblr Posts Directly Visible On Other Social Media Sites

Tumblr’s dashboard allows you the feature to send out updates on Twitter and Facebook about any content you post on Tumblr.

You can automate the process and reach out to all your connections on any platform simultaneously.

Pre-Timed Posts On Tumblr Make It Efficient

If you wish to share information that you have already framed in microblogs, at fixed intervals, you can set all of those posts up in a queue.

The setting will post on your behalf at the specified time without you having to do manual uploads.

You Can Use Tumblr To Enhance Traffic Flowing To Your Website

Indexing and the ability to share freely on social networking platforms give Tumblr the SEO advantage.

You can also post links to your website on your Tumblr posts; they will get a good number of clicks if the Tumblr post is able to generate interest among the target audience.

Tumblr Accepts Direct Media Posts of All Kinds

Images, videos, URLs, or interactive text – you can straight away post all sorts of media on Tumblr.

Businesses Can Connect Tumblr To Google Analytics

If you are using Tumblr to promote your business, you can track incoming traffic by linking your account to Google Analytics.

The tool will enhance visibility in the cyber space if used correctly.

Interaction With Others Sharing Common Interests Is Encouraged

Tumblr makes it easy for people to find you and for you to find communities relevant to your interests. Activity and responses are high on this interactive platform.

It’s A Repository of Useful Information

Tumblr is very well used for research and reading into what fellow bloggers post. You can find on this site some of the greatest subject experts voicing their candid opinions on relevant topics.

Give Tumblr a shot and explore how it can be useful for you. With free membership and ease of use, there is no reason why you should not try out the cool, new networking toy!

Powerup Social Recommends

• The Pros and Cons Of Tumblr For Small Business
• A Quick Guide to Using Tumblr for Business
• Should You Be on Tumblr? Seven Business Case Examples

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Facebook has become more than a social networking platform. It has become one of the largest search engines, with people using it to glean information about products and services.

It originally started as a site to stay in touch with old school friends, but has gone beyond it. Today, it is a powerful business networking tool that can help you spread the word about your business and acquire new customers. If you are still wondering why use Facebook for business, here are some valid reasons.

Why You Should Use Facebook for Business?

If you have a tight budget and cannot afford a website, Facebook is the perfect solution. It allows you to create an online presence in a site that has billions of users from around the world.

With basic information about your business available at a click of a mouse, you can be certain that many potential customers will access it to get your contact information and learn more about your service or product.

It can work as a way to highlight you business if you use Facebook correctly. Remember, this is a subtle form of marketing.

You do not go right out and solicit customers. Instead you resort to posting tips, informative articles and advice to earn credibility and make yourself known as a reliable and trustworthy source of information. Once this is established, you will notice a spurt in sales and revenue. Also, your fans will spread the word about your business and this will help you acquire new customers.

How You can Use Facebook To Gain More Business?

Create A Professional Profile

There is a way to create a professional profile on Facebook for your business. This can be done through the Pages application.

When you create a professional profile, you can link it to your website and other online links. Coupled with the right SEO, you will be able to improve Google ranking of your website.

Engage With Customers

Facebook is a way to directly engage with your customers and potential customers. You can use it as a platform to thank customers, run contests, spread word about your product launches and events, respond promptly to queries and customer complaints and resort to very targeted marketing.

Advertise Through Facebook

Then there are targeted ads available on Facebook. You can use Facebook to advertise to a very specific group of people, based on demographics, gender and geographical location.

When you advertise on Facebook, you can track the performance of your ads and this will give you a clear indication whether the ads are working or they need to be tweaked to improve response.

Facebook definitely can add value to your business and help you acquire new customers. It can be used to create brand awareness, increase revenues and make your online presence more effective. So, there is no way you can ignore the importance of Facebook for your business.

Internet has revolutionized the way we communicate and keep in touch with people. It has bridged boundaries and barriers.

A lot of credit goes to social networking sites, such as LinkedIn, which have made it possible to make friends and business acquaintances from around the globe. If you want to expand your customer base, one of the best ways is using a business-oriented social networking site, and such a site is LinkedIn.

If you have not been using LinkedIn to reach out to potential customers and business partners, you do not know what you are missing out on. So here are some reasons why you should be using LinkedIn.

Top reasons why you should use LinkedIn?

It is very important to keep yourself abreast with all the happenings around the world if you are running a business.

Many incidences around the globe will have an impact on your business, sometimes positive and sometimes negative. With LinkedIn, you will not only be able to stay in constant touch with your business partners but also be able to make contact with new partners.

It is nothing but networking and making the best use of it for your own profit. Zillions of connections are made through LinkedIn and this will definitely help you and your business.

The site helps you build a solid reputation and create brand awareness and recognition. It is a platform to advertise and market your product or service, but this is done subtly. In addition, the different groups within the site can enhance your knowledge and help you widen your contacts. Using LinkedIn, you can learn how to cater to different business needs and how to expand your business.

You also can become confident, smart and get the required knowledge to run your company or business with effective entrepreneurial skills.

LinkedIn lets you search for people and you can follow them as well to learn what they are doing through status updates. It helps you in recruitment by allowing you access to apt candidates. Many LinkedIn members regularly post informative and educative articles to help others run their business successfully.

This particular networking site is also used to keep in touch with friends and colleagues who have common interests and skills.

Today’s world has so much competition, it does make it very difficult for businesses to survive and still transpire as winners. LinkedIn helps people learn and develop their businesses in such a way that they stand apart and are able to carve a niche for themselves.

The Bottom Line

Running a business is not easy. All entrepreneurs want their business to succeed. Who would want to incur loss after investing money, time, energy and manpower? It is but natural you will be interested in high sales and revenues, and LinkedIn is a great platform to accomplish these dreams.

It is a source of knowledge, guidance and efficient manpower which are necessary for a successful business.

A business person can keep himself or herself updated in LinkedIn as different people share different latest news, articles, update on technology and different developments that have happened or are happening in different fields. This updates helps business persons in refreshing their knowledge which in turn helps their company or the business tremendously.

Twitter allows you to write just 140 characters and many businesses, both big and small, neglect it because they feel it is just not worth it. 

On the contrary, using Twitter can be blessing for your business. If used correctly, you can spread the word about your business to more number of people.

If you are wondering why use Twitter for business, here are some compelling reasons.

Reasons To Use Twitter for Business

When running a business, you need to advertise and promote it extremely well. It is only then potential customers and partners will notice your business.

It also is important you form a huge network, who can also advertise your business by word of mouth. This is possible with Twitter and considering it is free, you will not be spending a single cent to promote special offers, product launches, press releases, events and sales.

You can connect the short snippets to the post on your blog or website, so readers can access it and read the entire post. This also will help to increase traffic to your website and/or blog. So the key is making those 140 characters interesting.

Twitter is a wonderful platform to engage with potential as well as existing customers. With constant tweets, as Twitter posts are known, you can stay in touch with customers and when customers make a purchase, you can use Twitter to build customer relationship and get their feedback on your product or services.

Using Twitter helps you create a certain image about your business. It shows people that you are well-versed with technology and have embraced changing technology seamlessly. It is a way to show that your business is willing to change and adapt to changing times. This can create a favorable impression about your business.

It is one of the fastest ways to communicate with people, especially existing and potential customers. Imagine how much time it would take for you to call up leads and explain a promotion or sale? You can save time by using Twitter to spread the word about promotions, events or sales quickly and seamlessly.

Perhaps one of the most important uses of Twitter for business is being able to network with business partners and potential customers which otherwise would not have been possible under normal circumstances.

By spreading the word about your product or services with the help of Tweets, you will earn followers who will always know the current happenings in your business. This can prove to be very useful for new businesses, who are trying to attract new customers and make themselves known.

Your business is as good as your employees. If you have competent and talented employees, you will be able to meet your business goals. Twitter can work as a wonderful platform to acquire new talent.

So your doubts regarding why should you use Twitter for business, should have been cleared by now. Twitter is not microblogging and networking site that you should stay active on if you want to grow and expand your business.

By tweeting few times a day, you can keep the flow of information running and get others on Twitter to follow you and spread the word about your tweets to their friends and acquaintances. This will help your business grow and acquire new customers.